As a former professional brand and product photographer, I obviously know the importance of great photos. But I also know that photos aren't where the visual story has to end. Illustrations add a whimsical touch to your website, print collateral, or packaging.
Think custom illustrations are just for big brands with big budgets? Think again!
Any given piece may draw inspiration from my favorite subjects: A floral line drawing might surround a quote from a 1960s song that I love. A Christmas lettering piece may have colors inspired by sunny California.
I tend to favor a mix of pastel and bright colors reminiscent of southern California and the 1960s, wildflowers that might have been found in a hippie's flower crown, and lettering that feels a touch whimsical.
That said, I also love to mix it up. I never know when something totally unrelated to my favorite styles will inspire me to create something new and fresh.
My core belief?
Life is too short to be boring. Make it fun + bring on the color.